They have many names for a man who claws his way to the top! Most of them are unprintable!

Giulio has a faithful wife and a true friend, but he is convinced that only with money can one be happy. So he devotes himself to dangerous real estate speculation in Sardinia, even though he does not have the capital to deal with it. To find the necessary money, he is willing to give up even his dignity. And slowly, he alienates his most beloved ones from himself....