

NR · 90 min
Vivacious Lady
Directed by George Stevens
Starring Ginger Rogers, James Stewart
College town life gets turned upside down after a button-down botany professor secretly weds a sizzling night-club singer.
Release
May 13, 1938
Type
Limited
Budget
$703K
Breakeven
$1.8M(2.5x)
Gross
$1,206,000
Profit
-$551,500
Ginger goes to college but not the way you think
College town life gets turned upside down after a button-down botany professor secretly weds a sizzling night-club singer.
Release
May 13, 1938
Type
Limited
Budget
$703K
Breakeven
$1.8M(2.5x)
Gross
$1,206,000
Profit
-$551,500
NR · 90 min