Jameson is a 52-year-old man who left his wife and daughter in Delhi, India. The unlikely duo met through an unexpected chance encounter. After visiting the factory that Je Imsun has run for 30 years, he fell in love with its snow-white rice cakes and wanted to learn how to make them. He was impressed not only with the flavor, but also with the fact that she was able to support her family on her own while maintaining a strong sense of locality.